Tablets market share by vendor worldwide 2023

2023-08-29 22:07| 来源: 网络整理| 查看: 265

Based on global shipments, Apple was the leading media tablet vendor between 2011 and 2023. As of the second quarter of 2023, the Apple iPad held a 20.6 percent share of the global tablet market, up from 35.2 percent in the previous quarter.

Tablet market share in 2022 – additional information

Around 163.2 million units of tablets were shipped worldwide in 2022, with shipments reaching over 45 million units in the final quarter of the year. Throughout the year, around 62 million iPads were shipped, while Samsung tablet units were about half of Apple's. However, Android overtook Apple’s iOS as the most popular operating system in 2012 and as of the second quarter of 2022, about 19 percent of all tablets that were shipped worldwide ran on the Android operating system. iOS remains the second most popular operating system, holding a shipment share of 15 percent.

Apple vs. Samsung Apple is the leading tablet vendor, holding a share of 37 percent of global tablet shipments in the second quarter of 2023. The company has nevertheless seen its market share in the tablet market decline in recent years. This has coincided with the rise of Samsung, whose tablets run on Android, which has seen its market share rise from 7.3 percent in the last quarter of 2012 to 20.6 percent in the second quarter of 2023. Overall Samsung shipped just 5.8 million units of tablets in that quarter, in comparison to the 10.5 million shipped by Apple, which generated the company revenue of over seven billion U.S. dollars.

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